5 viral social media campaigns your restaurant needs to learn from

5 viral social media campaigns your restaurant needs to learn from

From the ALS Ice bucket challenge to WWF’s Last Selfie Snapchat campaign, the potential for a clever idea to go viral promises huge returns for brands and causes.  And the market responsible for spreading this social content at such efficient pace?  Millennials and...
Why your loyalty program is failing and how to fix it (Part 3)

Why your loyalty program is failing and how to fix it (Part 3)

By Gillian Jones, QikServe Welcome to the final installment of our short blog series on loyalty in the restaurant sector. In our last blogs, we uncovered five key areas for loyalty improvement, and today we want to round things off by covering the final five points to...
Expert view: why data neglect is losing you customers

Expert view: why data neglect is losing you customers

Failing to uncover those crucial, profit-boosting insights from your customer data?  Here’s an expert to explain what’s going wrong. Data insight expert Steve Farquhar, Analysis Director, Aquila Insight, explains why Hospitality operators are failing to make the most...
Why your loyalty program is failing and how to fix it (Part 2)

Why your loyalty program is failing and how to fix it (Part 2)

In our initial blog, we introduced the idea that loyalty programs in the fast casual sector have fallen far behind the programs seen in other sectors and that mobile technology has the ability to change things for operators. Over the course of the next two blogs, we...